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KT&G Makes a Strong European Debut with the Launch of ESSE Brand in Germany
Seoul, South Korea – July 11, 2025 – KT&G, a leading tobacco company in South Korea, has announced a significant milestone in its global expansion strategy with the official launch of its globally recognized brand, ESSE, in Germany. This strategic move marks a powerful entry into the European market, signaling KT&G’s commitment to broadening its international presence.
The launch event, details of which were shared through PR Newswire, signifies KT&G’s dedicated efforts to introduce its premium product offerings to a discerning European consumer base. Germany, known for its robust and sophisticated market, has been identified as a key strategic location for KT&G to establish a strong foothold in Europe.
The ESSE brand, already popular in various international markets, is anticipated to resonate well with German consumers, leveraging its reputation for quality and distinct product characteristics. The company’s foray into Germany is expected to pave the way for further expansion across the European continent.
KT&G has been actively pursuing a globalization strategy, focusing on developing and marketing brands that meet diverse consumer preferences worldwide. The introduction of ESSE in Germany represents a crucial step in realizing this vision, demonstrating the company’s ambition to become a prominent player in the global tobacco industry.
This expansion into the European market is a testament to KT&G’s investment in market research and product development tailored to international tastes. The company is poised to engage with European consumers through dedicated marketing initiatives and a commitment to delivering high-quality products.
KT&G’s entry into Germany with the ESSE brand is an exciting development, underscoring the company’s forward-looking approach and its dedication to serving a global clientele. Further details regarding the ESSE product range and distribution plans within Germany are expected to be shared in due course.
KT&G lance sa marque mondiale ESSE en Allemagne et fait une entrée en force sur le marché européen
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www.prnewswire.com published ‘KT&G lance sa marque mondiale ESSE en Allemagne et fait une entrée en force sur le marché européen’ at 2025-07-11 02:58. Please write a detailed article about this news in a polite tone with relevant information. Please reply in English with the article only.