Here’s a detailed article about KT&G’s launch of ESSE in Germany, written in a polite tone:
KT&G Expands Global Reach with ESSE Brand Launch in Germany, Signifying a Major European Market Entry
SEOUL, South Korea & FRANKFURT, Germany – July 11, 2025 – KT&G, a leading tobacco company headquartered in South Korea, today announced the official launch of its highly successful global brand, ESSE, in the German market. This strategic move marks a significant and full-scale entry into the broader European landscape, underscoring KT&G’s commitment to international expansion and catering to diverse consumer preferences.
The introduction of ESSE, renowned for its distinctive product offerings and widespread consumer appeal, into Germany represents a key milestone in KT&G’s ambitious global strategy. Germany, as one of Europe’s largest and most influential economies, presents a prime opportunity for KT&G to establish a strong foothold and introduce its flagship brand to a new and discerning audience.
ESSE has garnered substantial recognition and a loyal customer base in various international markets, celebrated for its commitment to quality and innovation within the tobacco industry. The brand is particularly known for its unique product variations, often appealing to consumers seeking a more refined smoking experience. KT&G anticipates that the German market, with its sophisticated consumer base and established retail infrastructure, will be receptive to the ESSE portfolio.
The company’s entry into Germany is supported by a comprehensive market entry plan, designed to effectively introduce and distribute the ESSE brand across the country. This includes establishing robust distribution networks, engaging in targeted marketing initiatives, and ensuring compliance with all relevant German and European regulations. KT&G is dedicated to providing German consumers with high-quality products that meet their expectations.
“We are thrilled to officially launch our ESSE brand in Germany, a market that holds immense importance for our global growth ambitions,” stated a spokesperson for KT&G. “This launch signifies more than just an expansion; it’s about embracing a new chapter in our international journey and demonstrating our dedication to serving diverse consumer needs across Europe. We are confident that ESSE will resonate well with German consumers, and we are committed to building strong relationships within this dynamic market.”
KT&G’s venture into Germany is a testament to its forward-thinking approach and its continuous efforts to broaden its global presence. By introducing ESSE, the company aims to leverage its international expertise and product innovation to create a significant impact within the European tobacco sector.
Consumers in Germany can now experience the distinct quality and offerings of the ESSE brand. KT&G looks forward to a successful and mutually beneficial presence in the German market, contributing to the vibrant European consumer landscape.
About KT&G:
KT&G is a global tobacco company headquartered in South Korea. With a rich history and a commitment to innovation, KT&G offers a diverse portfolio of high-quality tobacco products that cater to a wide range of consumer preferences worldwide. The company is dedicated to sustainable growth and expanding its international reach through strategic brand development and market penetration.
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KT&G Launches its Global Brand ESSE in Germany, Making a Full-scale Entry into the European Market
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www.prnewswire.com published ‘KT&G Launches its Global Brand ESSE in Germany, Making a Full-scale Entry into the European Market’ at 2025-07-11 02:58. Please write a detailed article about this news in a polite tone with relevant information. Please reply in English with the article only.