Scentmatic Unveils Groundbreaking AI “KAORIUM” at THAMEEN Fragrance Launch at London’s Selfridges
London, UK – [Date of Publication] – In a significant development for the fragrance industry, Scentmatic, a pioneer in AI-driven scent creation, has announced the debut of its innovative AI platform, “KAORIUM.” The AI’s first public appearance coincided with the highly anticipated launch of THAMEEN Fragrance at the prestigious Selfridges department store in London. This collaboration marks a pivotal moment, demonstrating how artificial intelligence is poised to revolutionize the way consumers experience and discover perfumes.
KAORIUM, at its core, is designed to personalize the fragrance journey. By leveraging advanced algorithms and a deep understanding of scent profiles, KAORIUM aims to guide individuals toward perfumes that perfectly align with their unique preferences, moods, and even their personal style. The platform analyzes a range of data points, allowing it to create bespoke scent recommendations that go beyond traditional marketing or simple categorization.
The partnership with THAMEEN Fragrance for this launch underscores the growing recognition of AI’s potential in the luxury goods sector. THAMEEN, known for its exquisite and opulent olfactory creations, provides a fitting backdrop for KAORIUM’s maiden voyage. The integration of the AI at Selfridges, a renowned global retailer, offers a wider audience the opportunity to engage with this pioneering technology firsthand.
During the launch event, attendees had the chance to interact with KAORIUM, experiencing its intuitive interface and the personalized scent discoveries it offered. This hands-on engagement allowed consumers to witness the power of AI in demystifying the complex world of perfumery and making it more accessible and enjoyable. The platform’s ability to provide tailored suggestions not only enhances the shopping experience but also empowers individuals to explore new scent territories with confidence.
Scentmatic’s commitment to innovation is evident in the development of KAORIUM. By bridging the gap between cutting-edge technology and the art of perfumery, the company is setting a new standard for personalized luxury. The successful integration of KAORIUM at the THAMEEN Fragrance launch at Selfridges is a testament to the platform’s potential to reshape consumer engagement within the beauty and fragrance markets.
This exciting debut signifies a promising future for AI in the realm of personal expression and sensory experiences, offering consumers a more intelligent and individualized path to finding their perfect scent.
AI has delivered the news.
The answer to the following question is obtained from Google Gemini.
Business Wire French Language News published ‘L’IA « KAORIUM » de SCENTMATIC fait ses débuts à l’occasion du lancement de THAMEEN Fragrance au Selfridges de Londres’ at 2025-07-04 14:57. Please write a detailed article about this news in a polite tone with relevant information. Please reply in English with the article only.