Okay, here’s a detailed article based on the Business Wire French Language News announcement, written in easy-to-understand English:
NuORDER by Lightspeed and Mandatory Extend Partnership to Enhance Hybrid Commerce at Copenhagen Event
Copenhagen, [Date Inferred: May 23, 2025] – NuORDER by Lightspeed, a leading B2B e-commerce platform, and Mandatory, an organization that brings together fashion professionals, are renewing their partnership for the third edition of a major event taking place in Copenhagen. This collaboration aims to boost hybrid commerce within the fashion industry.
What is Hybrid Commerce?
Before diving deeper, let’s clarify what “hybrid commerce” means in this context. It essentially refers to a blend of traditional and digital methods in the buying and selling process. For fashion brands and retailers, this means integrating online platforms (like NuORDER) with physical events, showrooms, and in-person interactions. It allows for more flexibility and a seamless experience for buyers, regardless of how they choose to engage.
Why is this Partnership Important?
- Boosting Efficiency for Brands and Retailers: NuORDER provides a digital platform that allows brands to showcase their collections, take orders, and manage their wholesale operations online. This streamlines the process for both brands and retailers, saving time and resources.
- Enhancing the Buying Experience: By partnering with Mandatory and being present at the Copenhagen event, NuORDER enables a more interactive and engaging experience for buyers. They can see the products in person, interact with brand representatives, and then use the NuORDER platform to place their orders conveniently.
- Facilitating Connection and Discovery: The Copenhagen event serves as a hub for fashion professionals. NuORDER’s presence allows brands to connect with potential retailers and buyers who may not have otherwise encountered their products.
- Promoting Innovation: The partnership demonstrates a commitment to embracing new technologies and strategies to improve the wholesale fashion industry. By combining a physical event with a powerful digital platform, they are pushing the boundaries of how business is conducted.
What does NuORDER by Lightspeed do?
NuORDER by Lightspeed is a comprehensive B2B e-commerce platform specifically designed for the fashion, footwear, and lifestyle industries. It provides features such as:
- Digital Catalogs: Brands can create visually appealing and interactive catalogs of their products.
- Order Management: Retailers can easily place and track orders through the platform.
- Payment Processing: Securely handle transactions online.
- Data Analytics: Provides valuable insights into sales trends and customer behavior.
- Collaboration Tools: Facilitates communication and collaboration between brands and retailers.
What is Mandatory?
Mandatory is an organization, that brings together fashion professionals and drives the fashion industry forward.
Impact of the Partnership
This extended partnership between NuORDER and Mandatory signifies the growing importance of hybrid commerce in the fashion industry. By integrating digital tools with physical events, they are creating a more efficient, engaging, and ultimately successful experience for both brands and retailers. This approach is likely to become increasingly prevalent as the fashion industry continues to evolve.
In Conclusion:
The renewal of this partnership highlights a key trend in the fashion industry: the move towards a more blended and digital approach to wholesale. By leveraging NuORDER’s platform and Mandatory’s event, brands and retailers can connect more efficiently, showcase their products effectively, and ultimately drive growth in a competitive market.
The AI has delivered the news.
The following question was used to generate the response from Google Gemini:
At 2025-05-23 13:36, ‘NuORDER by Lightspeed et Mandatory renouvellent leur partenariat pour booster le commerce hybride lors de la troisième édition de l'événement à Copenhague’ was published according to Business Wire French Language News. Please write a detailed article with related information in an easy-to-understand manner. Please answer in English.
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